Acai Berry Facts
And Its Use In Weight Loss

Do acai berry facts prove that it works for weight loss?

Acai berries are a good example of how you can be misled with diets and weight loss.

So how did all this happen?

It's really a simple story, and one that is commonly repeated in the weight loss field.

First, researchers found that acai berries had some beneficial health effects. That's not surprising. Most edible foods have some good health effects.

Then the marketing people took over. They looked at it and said, "Where can we use these acai berry facts to make money?"

The golden goose

Acai berries are rich in antioxidants. And you could actually make money just selling antioxidants.

People are worried about heart disease and strokes and the appearance of their skin. The antioxidants in acai berries are helpful in these areas. And there is a reasonable market for antioxidants.

But the marketers don't want a reasonable market. They want a huge market. Weight loss is a huge market.

Easy money

Weight loss is an obvious way to make money, for several reasons.

One, there are a lot of overweight people. Two, the average person doesn't understand much about nutrition. Three, permanent, stable weight loss is difficult.

There's a tremendous market for people who are looking for the easy, miracle solution.

So they can be sold most anything. Tell them it's the latest and greatest, and they'll buy.

They'll buy even if there is no connection between antioxidants and weight loss. And even if there is no reason to expect that acai berries would help them lose weight.

But the experts say…

So what about the experts that say it is wonderful? It depends on which experts you mean.

If you are talking about the talk show hosts, are they qualified to judge acai berry facts? They aren't weight loss experts. Their purpose is to generate audience interest for the benefit of their sponsors.

The celebrity endorsers? They're not experts either. They might be pretty people. They might be sincere. But they don't have training in nutrition and they are just as influenced by the tremendous amount of dietary false information as you are.

The good doctor

What about the doctors that appear on these shows and in the ads? Some of them appear to be reputable people with impressive resumes, lists of scientific papers and fancy university degrees.

The fact of the matter is they went astray somehow. Maybe they are skilled doctors in their own field, but weight loss is another field entirely.

Maybe it's the money. Money can have a bad influence on people. But in any case they should know better, and maybe they do.

So what's next

Soon there will be another weight loss "miracle" product. Acai berries will be gone in a while and there will be something else to take your money.

It will be from a plant that you never heard of grown in a place you can't even find on a map. Apparently the more exotic sounding it is the more believable it is. No "latest wonder" supplements were ever discovered growing in a ditch in Newark or in a vacant lot in Culver City.

So keep your eyes open and don't be swayed by the hype and the crowds and you'll do fine. In weight loss there's not an easy way. But there is a right way. And persistence brings success.

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